Omago
Move smarter
Mobile app
Redesign
End-to-End
6 min read
Sector
Car sharing
Design Role
Product, UX/UI, Research, Branding
Omago is a car sharing app that lets you rent or reserve a car within a minute
Problem
Old app was hard to use, non-intuitive, and UI wise - very outdated. It was hard to compare the cars and the prices, and the whole process was taking too long.
Solution
Create smart, intuitive and user-friendly app by adding new functions, changing the userflow and making UI more appealing and scannable that will let users to compare cars, choose best price rate the ride and leave a comment easier.
Discovery
Before jumping into the solution model. I wanted to connect the customer problems with the business goals.I decided to use the Double Dimond Framework to guide us through the design process
In the first step I analyzed:
β’Registration flow
β’Home page
β’Car rental process
β’Overall UI
Work flow
Complete Brand Overhaul
Revamped the UI with a fresh, modern, and professional aesthetic to enhance trust and engagement.
Introduced a more intuitive color scheme and typography for better visual hierarchy.
Refined the appβs micro-interactions to make every interaction feel smooth and responsive.
Light & Dark Mode
Designed a seamless toggle between light and dark themes for a personalized user experience.
Ensured accessibility with high-contrast colors and adaptable UI elements.
Maintained a cohesive brand identity across both modes without compromising readability.
Car Radar Feature
Designed an interactive radar displaying the nearest available cars in real-time.
Integrated location-based filtering to help users quickly find the best option nearby.
Made the radar responsive, allowing users to zoom in and out for better visibility of options.
Flexible Rental Options
Added an intuitive toggle to let users seamlessly switch between instant rentals and advance reservations.
Designed a clear distinction between pricing models for both immediate and scheduled bookings.
Included smart recommendations based on user behavior, suggesting the best rental option.
Progressive Disclosure
Simplified the booking process by revealing relevant information step by step.
Prevented cognitive overload while ensuring users donβt miss any critical rental details.
Used smart defaults and auto-filled fields to make the process faster and error-free.
Smart Car Preview
Implemented a dynamic preview feature, allowing users to see essential car details before selecting.
Enhanced search results by displaying key specifications like mileage, rental price, and availability upfront.
Optimized image loading and animations to ensure a fast and smooth browsing experience.
GRID
Colors
Helvetica
Bold / Medium / Regular
23pt
20pt
18pt
Roboto
Bold / Medium / Regular
20pt
13pt
8pt
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Design System Implementation
Developed a scalable design system to maintain consistency across all screens and future updates.
Established reusable UI components, improving development efficiency and reducing design inconsistencies.
Ensured responsiveness and adaptability for various screen sizes and device types.
Moodboard, Inspiration
The color palette was inspired from this work on Dribble
Main functionality was inspired by Car-sharing app Bolt, Beast and Hiyacar
Final Thoughts
This redesign not only improved the visual and functional aspects of Omago but also introduced innovative features that make the car rental process more seamless. π
Key Lessons:
User insights shape better experiences. Talking to car renters helped refine the rental flow and ensure it was truly intuitive.
Competitive analysis fuels innovation. Studying competitors helped identify key gaps in their user experience, allowing Omago to introduce unique features like Smart Car Preview and Car Radar.
Content strategy is just as important as design. Optimizing the UI for clarity and SEO-friendly microcopy made the app more user-friendly while improving discoverability.
Balancing aesthetics with functionality is crucial. Every design choice had to enhance usability while maintaining brand identity.
What I Want to Improve:
Deeper user testing. While the redesign was data-driven, Iβd like to conduct more real-world testing to fine-tune how users interact with new features.
Refining the onboarding process. The app introduces several new tools, and a better onboarding flow could help users take full advantage of them.
More personalization. Adding AI-driven recommendations could make the rental experience even more tailored to user preferences.
Areas to Work On:
Enhancing predictive search. Improving search suggestions based on past behavior and preferences.
Expanding interactive features. Introducing more real-time tools, such as price comparison and rental availability forecasts.
Optimizing performance. Ensuring smooth interactions and fast load times, especially for image-heavy car previews.